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Manažerská imaginace. Rozhodování manažerů, racionalita, intuice a metafory

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225 Kč

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1. vydání 2018
978-80-244-5407-8
Management
Description
The book Management imagination, decisions of managers, rationality, intuition, and metaphors deal with managerial decision-making, which - if we want to know them irreducibly and understand it more deeply - we also have to understand two contradictory levels: rationality and intuition. There is no clear and unambiguous border between these categories, although managerial decision-making is generally understood to be a purely rational process. The publication points to the fact, that not only knowledge, experiences and emotions infl uence our decision making, but that we oft en decide intuitively through our heuristice based on the above-mentioned knowledge, experience and emotional foundations.
321 Items
Author
Gigalová, Veronika
Publisher
Vydavatelství Univerzity Palackého
Language
Czech
Publication type
monographs
Format
A5
Reference
102200897